Super Bowl LX
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Super Bowl LX. The pinnacle of American football, the ultimate showdown of the 2025 season, is heading to the heart of Silicon Valley! Get ready for the electrifying atmosphere at Levi's Stadium in Santa Clara, California. This marks a triumphant return to the Bay Area for the third time, and a second spectacle at Levi's Stadium, following the unforgettable Super Bowl 50 a decade ago. And for those across the nation, brace yourselves for a national broadcast by NBC!
The league's decision-making for host sites is now a streamlined process, with Super Bowl LVII setting the precedent. No bidding wars here. The NFL identifies a potential venue, the chosen team crafts a compelling hosting proposal, and then league owners cast their vote. On May 22, 2023, the announcement was made: Levi's Stadium, the proud home of the San Francisco 49ers, would play host to Super Bowl LX.
And the logo? A visual masterpiece, as tradition dictates since Super Bowl LVI, weaving Roman numerals with the vibrant spirit of the host city. Revealed on February 9, 2025, by NBC Sports, this emblem pulses with Bay Area pride. The iconic San Francisco skyline, the majestic Golden Gate Bridge, and the towering redwoods are all intricately captured within its CMYK-themed design. A deliberate choice, perhaps, to playfully sidestep whispers of team-specific color conspiracies.
For viewers in the United States, NBC will be your gateway to the gridiron glory. This broadcast is part of an 11-year deal, orchestrating a four-year rotation between CBS, Fox, NBC, and ABC/ESPN. In a unique alignment, NBC will deliver both the Super Bowl and its Winter Olympics coverage in the same year, a repeat of the Super Bowl LVI scenario. This time, it's the 2026 Winter Olympics in Milan and Cortina d'Ampezzo, Italy, that will share the spotlight. NBC is offering a comprehensive package, bundling commercial slots across these major events, and for 2026, the NBA All-Star Game joins the lineup. Get ready for a base rate of $7 million for a 30-second spot, a testament to the premium value.
Don't miss a single play via streaming! The game will be live on Peacock and available on NFL+ for your mobile devices. For the auditory experience, Westwood One holds the national radio rights.
Across the pond and beyond, Super Bowl LX will be a global event. In the United Kingdom and Ireland, catch the action on Channel 5 and Sky Sports. Latin America will be tuned into ESPN and Disney+. Brazil brings the excitement through Globo Media Group. Germany and Austria will have their broadcasters announced soon. Canada will enjoy a simulcast on CTV Television Network and NTV in Newfoundland and Labrador. And in Australia, it’s ESPN, Disney+, and Seven Network.
Now, the moment that electrifies halftime! Commissioner Roger Goodell hinted at the possibility of a monumental performance from Taylor Swift during a September 2025 interview. Her high-profile romance with Travis Kelce, the Kansas City Chiefs tight end, had already set the rumor mill ablaze, especially after their engagement announcement in August 2025. However, negotiations hit a snag when Swift's demands for a significant appearance fee and full ownership of show footage, concessions not typically granted, were met with league resistance. Insiders suggest Swift's immense global star power gave her considerable bargaining leverage. This reportedly marks the third time in four years Swift has declined a Super Bowl halftime offer, following rejections for Super Bowls LVII and LVIII. Following Swift's decision, the electrifying news broke: Puerto Rican superstar Bad Bunny will headline the halftime show! This will be his second Super Bowl halftime appearance, having previously graced the stage as a guest during Super Bowl LIV.
Super Bowl LX is the upcoming American football championship game of the National Football League (NFL) for the 2025 season. The game will be played at Levi's Stadium in Santa Clara, California.
This will be the third Super Bowl to be held in the San Francisco Bay Area and the second at Levi's Stadium, the first being Super Bowl 50 a decade prior. The game is planned to be televised nationally by NBC.
== Background ==
=== Host selection ===
The league has made all decisions regarding hosting sites from Super Bowl LVII (held in February 2023) onward. There is no bidding process per site. The league selects a potential venue unilaterally, the chosen team puts together a hosting proposal, and then the league owners vote to determine whether it is acceptable.
On May 22, 2023, the NFL announced that Super Bowl LX would be played at Levi's Stadium, home of the San Francisco 49ers.
=== Logo ===
As has been tradition since Super Bowl LVI, the Super Bowl logo includes Roman numerals featuring imagery from the host city/region. For Super Bowl LX, the logo was revealed on February 9, 2025, in a social media post by game broadcaster NBC Sports following the conclusion of Super Bowl LIX, ahead of a formal unveiling at a post-game press conference in New Orleans the next day. The Roman numerals have a CMYK theme, incorporating Bay Area landmarks such as the San Francisco skyline, the Golden Gate Bridge, and redwood trees. It was suggested that the use of multiple colors was intended to deter a conspiracy theory that the colors in the Super Bowl logo represented the teams that would be playing in it.
== Broadcasting ==
=== United States ===
==== Television ====
Super Bowl LX is scheduled to be televised by NBC. It will be the third Super Bowl to be broadcast as part of the 11-year NFL television contract, which allows a four-year rotation between CBS, Fox, NBC, and ABC/ESPN. Under this rotation, the league awarded NBC the Super Bowl during the same years it has its Winter Olympics coverage. Super Bowl LX will be the second time after Super Bowl LVI that the game is scheduled on a date that falls within the date range of an ongoing Olympics event (and the third that the date will be on an Olympic year and for both events to be scheduled to air on the same network), the 2026 Winter Olympics in Milan and Cortina d'Ampezzo, Italy. As it has in previous years, NBC will offer bundled packages of commercial slots covering the Super Bowl, Olympics and (new for 2026) the NBA All-Star Game. It is charging a base rate of $7 million for a 30-second advertisement, even with the price Fox had initially offered the previous year.
==== Streaming ====
The game is planned to be streamed live on Peacock, as well as NFL+ via mobile devices.
==== Radio ====
Westwood One holds the national radio rights to the game.
=== International ===
In the United Kingdom and Ireland, the game will be televised on a free-to-air channel 5 and Sky Sports.
In Latin America, the game will be televised by ESPN and its streaming and on-demand platform Disney+.
In Brazil, the game will be televised by the Globo Media Group (Globo, SporTV and GETV)
In Germany and Austria, the game will be televised by TBC.
In Canada, the game will be simsub to CTV Television Network and in Newfoundland and Labrador on NTV.
In Australia, the game will be televised on ESPN and its streaming and on-demand platform Disney+ and Seven Network.
== Entertainment ==
=== Halftime ===
During a September 2025 interview on Today, commissioner Roger Goodell stated that it was possible that Taylor Swift could perform at the halftime show, and that he would support it. Swift received attention in the NFL for her high-profile relationship with Kansas City Chiefs tight end Travis Kelce, with their engagement announcement in August 2025 fueling rumors that she would be performing. In late September the league refused Swift's demand for two things that the NFL does not normally grant to Super Bowl halftime show performers: a substantial appearance fee and full ownership of the show's footage. Music insiders stated that Swift had the higher bargaining power to demand more concessions from the league because she had enough global popularity to no longer need the Super Bowl exposure. This is reportedly the third time in four years that Swift has refused to perform the halftime show, following her previous rejections of offers to headline Super Bowls LVII and LVIII. Shortly after Swift's rejection of the gig was made public, it was later announced that Puerto Rican rapper and singer Bad Bunny would headline the show. This will be Bad Bunny's second appearance in the Super Bowl halftime show, as he had previously performed as a guest in the Super Bowl LIV halftime show headlined by Shakira and Jennifer Lopez.
== References ==
== External links ==
Official website
Official host committee website
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